Product Range Dendrogram

A Product Range Dendrogram is a hierarchical clustering diagram that visually represents the relationships and similarities between different products within a company's portfolio. It starts with a single node representing the entire product range and branches out to group products based on shared attributes like category, features, target market, or price range. This dendrogram helps businesses identify natural groupings, understand product diversification, and discover opportunities for cross-selling or product development. By visually organizing the product hierarchy, it aids in strategic decision-making for marketing, inventory management, and customer segmentation. It's an effective tool for analyzing product relationships and optimizing the overall product mix.

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